Edward R. Van Herik
Ed Van Herik has worked as a professional journalist and public relations spin doctor for more than three decades.
As a spin doctor, he was a principal TV spokesman for a major electric utility during the California energy crisis in 2000-2001. He knew he had made the big time when strangers came up to him in Costco asking for more information.
Ed has won public relations awards for publicizing the potential of electric cars (new product); for the unveiling of a merger that created a Fortune 500 company; and for co-authoring a pivotal white paper on energy efficiency, electric transportation and the environment.
As a journalist, Ed's newspaper stories brought in a $25,000 anonymous donation to a Christmas charity, caused government agencies to take action on problems highlighted in his stories, and spurred developers to fix their botched subdivisions.
Ed has been a business reporter and/or editor at the Los Angeles Daily News, the Orlando Sentinel and Crain's Cleveland Business, guiding news coverage or covering topics like real estate, retail, stocks and utilities. You can find out more about Ed at www.vanherikcommunications.com.
Latest Articles
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How to Monitor Blogs
How to search through the blogosphere to find and analyze blog comments.
Sep 2, 2007
- Edward R. Van Herik
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Getting Publicity for Nonprofits
Scandals have hurt nonprofit groups which should expect media scrutiny when they want to get good publicity.
Aug 30, 2007
- Edward R. Van Herik
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Practicing for a media interview
Take a few minutes to prepare for a media interview to ensure the best results
Aug 30, 2007
- Edward R. Van Herik
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Picking the right media outlet
Businesses and other groups can improve visibility by targeting their key audiences through the right publications, radio stations and TV programs
Aug 30, 2007
- Edward R. Van Herik
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Keep it Simple for the Media
When a reporter calls, make a short list of the most important things to get into the story and stick to them
Jun 9, 2007
- Edward R. Van Herik
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Why Talk to the Media At All?
How to Decide Whether to Talk to a Reporter When They Call
Jun 8, 2007
- Edward R. Van Herik
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How to Get Quoted by the Media
How to cultivate media contacts to generate free publicity on TV, radio and newspapers
Jun 5, 2007
- Edward R. Van Herik
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